Rebel Athletic is revolutionizing the dance and cheerleading apparel industry with Fit Freedom, a body measurement platform powered by augmented reality and machine learning.
The technology is designed to rid the apparel industry of its biggest nightmare: size-related returns.
Fit Freedom turns a smartphone into a virtual tailor that provides precision sizing, converting the consumer’s body measurements into a 3D “fit” model that can determine accurate sizing down to the half inch.
Sales representatives then crosscheck the customer's preferences and measurements with the retailer’s available sizing charts to find the optimal fit.
“With the development of Fit Freedom, our sales representatives can now deliver accurate and custom sizing, instantly,” said CEO Karen Aldredge.
The company has implemented the technology enterprise-wide, arming 42 sales representatives across the United States, United Kingdom and Canada with the app, which has saved Rebel Athletic more than $200,000 in sizing expenses.
During beta testing, Fit Freedom’s proprietary machine learning algorithms synthesized scans from thousands of competitive athletes nationwide, including the Dallas Cowboy Cheerleaders and Cheer Athletics, the nation’s largest All-Star cheerleading facility. The teams reported a 99 percent fit accuracy rate.
The technology is a joint development venture between athletic clothier Rebel Athletic and Addison-based digital transformation company SevenTablets.